gum acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
4.01, 55 Mountain Street, Ultimo, NSW, 2007
madre natura - peppermayo - h&m - first colours - skelp! - dyson - tiktok - maoi - bar 1880 -
Creating brands people obsess over
We believe that humans’ inherent desire for status is the driving force for authentic culture. It’s why trends emerge, stylistic shifts occur and is ultimately the biggest influence in the choices we make.
But creating status is often the hardest task for brands. How do you balance being relevant, with being authentic? The illusion of exclusivity, while still being accessible? And doing all of this at speed and scale.
You do it with us.
The architects of cult status.
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STRATEGY
We craft bespoke strategies that position your brand at the intersection of culture, trends, and consumer desire.
COMMS
We amplify your brand’s voice with tailored media strategies, compelling storytelling, and thought leadership that commands attention.
EVENTS
We design unforgettable experiences that connect people to your brand through creativity, precision, and meaningful engagement.
CREATIVE
We bring your brand to life with boundary-pushing content, design, and digital campaigns that resonate and endure.
BRAND
We build strategic collaborations that unlock new opportunities, forge deep connections, and drive measurable impact.
INFLUENCER
We harness the power of creators and advocates to amplify your brand with authenticity, creativity, and cultural clout.