Genuine impact and sustained relevance.
Status that is earned, not bought.
In today’s attention economy, great product isn’t enough. Brands are only as relevant as the culture they influence, the conversations they shape and the worlds they build.
But creating status is often the hardest task for brands. How do you balance being relevant with being authentic? The illusion of exclusivity, while still being accessible? And doing all of this with speed and scale. You do it with us.
We help discerning brands navigate what’s now and what’s next. We build brands people want to belong to by making the brand the influencer.
We breathe life into brands through new ideas and a different approach – cultural relevance is our language and our currency.
THINGS WE DO
STRATEGY
Brand positioning & narrative dev.
Cultural relevance & status audits
Audience insights & competitor mapping
GTM & campaign strategy
Thought leadership & founder positioning
COMMUNICATIONS
Media strategy & relations
Editorial storytelling & product placement
Paid editorial partnerships & content seeding
Spokesperson mapping & profiling
Social media strategy & channel voice development
BRAND
Website optimisation
Owned content - lookbooks, campaign shoots,
Digital content development
Asset production & creative direction
Amplification strategy
COMMUNITY + SCENE
Events & activations
VIP dressing & red carpet placement
Tastemaker seeding & private drops
Community development & ongoing engagement
COLLABORATIONS
Partnership strategy
Brand collaborations
Talent partnerships & capsules
Media collaborations
Creator co-creation
Negotiation and contracting
