Want to be the brand everyone’s talking about? We can make it happen.
We’ve worked with some of the most talked-about brands locally and globally, and we know what it takes to build influence. Our approach is built on six key areas that help brands stay relevant and make an impact.
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Exclusivity
The most desirable brands feel just out of reach. We create experiences, partnerships, and moments that make your brand aspirational - while still keeping it accessible for growth.
Storytelling
Who doesn’t love a good story? But it is a skill to be able to spot a good one, and an art to be able to tell a story well. We help you build the right narratives that are high impact, work across different platforms and importantly - cut through the clutter.
Cultural Alignment
Relevance is the currency of influence, but it’s not enough to just be tapping into trends; we want to create them. We help you stay ahead of what’s next and connect with culture in a meaningful way.
Reputational Capital
Influence starts from the top. We help position your brand’s key people as trusted voices in the industry, shaping the conversation instead of just following it.
Fandom Culture
Big followings are no longer enough; brands need to be worshipped. We create real emotional connections that turn customers into loyal (note: obsessed) fans.
Authenticity
You can’t fake status - it has to be earned. We help brands build trust and credibility through their communications at every step.
gum acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
4.01, 55 Mountain Street, Ultimo, NSW, 2007