INSIGHTS
In today’s attention economy, great product isn’t enough. Brands are only as relevant as the culture they influence, the conversations they shape and the worlds they build.
But creating status is often the hardest task for brands. How do you balance being relevant with being authentic? The illusion of exclusivity, while still being accessible? And doing all of this with speed and scale. You do it with us.
We help discerning brands navigate what’s now and what’s next. We build brands people want to belong to by making the brand the influencer.
We breathe life into brands through new ideas and a different approach – cultural relevance is our language and our currency.
Gum Agency drives cultural relevance and earned status for brands through strategy, communications and creative.
STRATEGY
We craft culturally attuned brand strategies that build status, spark relevance, and position our clients to lead the conversation - not follow it.
BRAND
We bring brands to life with content, campaigns, and creative that feel cohesive, considered, and culturally in sync from start to scroll.
SCENE
We create meaningful touchpoints that turn audiences into insiders - through events, exclusives, and the kind of community that sticks.
COLLABS
We build strategic collaborations that unlock new opportunities, forge deep connections, and drive measurable impact.
COMMS
We develop bespoke communication strategies that cut through the noise, influence perception and foster lasting brand power.
madre natura - peppermayo - h&m - first colours - skelp! - dyson - tiktok - maoi - bar 1880 -
Creating brands people obsess over

gum acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
4.01, 55 Mountain Street, Ultimo, NSW, 2007