‘ If I put this candle in an all-white gallery space it looks like a piece of art. If I put this candle in a garage it looks like a piece of trash. I can either spend my time designing the candle, or I can spend my time designing the room that it sits in.’ - Virgil Abloh We were reminded of this take from the late Virgil Abloh - this concept is something that we live and breathe at Gum. For our clients, we will always ask ourselves what world does this product need to show up

Last May, we were honoured to work with Sydney based slow fashion-house madre natura on their debut at Australian Fashion Week. This was...